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{"id":15234,"date":"2024-02-08T10:10:45","date_gmt":"2024-02-08T10:10:45","guid":{"rendered":"https:\/\/3dmedya.com\/?p=15234"},"modified":"2024-02-08T10:59:32","modified_gmt":"2024-02-08T10:59:32","slug":"google-merchant-center-urun-yukleme","status":"publish","type":"post","link":"https:\/\/3dmedya.com\/google-merchant-center-urun-yukleme\/","title":{"rendered":"Google Merchant Center \u00dcr\u00fcn Y\u00fckleme"},"content":{"rendered":"<p>E-ticaret i\u015fletmeleri i\u00e7in <a href=\"https:\/\/3dmedya.com\/google-adwords\/\"><strong>Google Ads<\/strong><\/a> al\u0131\u015fveri\u015f reklamlar\u0131, pazarlama stratejilerinde olduk\u00e7a etkili bir ara\u00e7t\u0131r. \u00d6zellikle son zamanlarda Google&#8217;\u0131n sunmu\u015f oldu\u011fu Maksimum Performans kampanya t\u00fcr\u00fc, al\u0131\u015fveri\u015f reklamlar\u0131n\u0131n etkinli\u011fini art\u0131rmada \u00f6nemli bir rol oynamaktad\u0131r. E\u011fer bir e-ticaret siteniz varsa ve \u00fcr\u00fcnlerinizi Google al\u0131\u015fveri\u015f reklamlar\u0131nda sergilemek istiyorsan\u0131z, yapman\u0131z gereken baz\u0131 ad\u0131mlar bulunmaktad\u0131r. Bu s\u00fcreci ad\u0131m ad\u0131m anlatarak, \u00fcr\u00fcnlerinizi Google Merchant Center&#8217;a eklemeyi ve Ads hesab\u0131n\u0131z\u0131 Merchant Center hesab\u0131n\u0131zla nas\u0131l entegre edece\u011finizi g\u00f6steren bir video destekli i\u00e7erik haz\u0131rlad\u0131m. Umuyorum ki bu i\u00e7erik, bu konuda ara\u015ft\u0131rma yapan ya da bilgi edinmek isteyen ki\u015filere faydal\u0131 olur.<\/p>\n<h1 class=\"num\">Google Merchant Center Hesap A\u00e7mak ve Ads Hesab\u0131na Ba\u011flamak<\/h1>\n<p>\u00d6ncelikle, Google Merchant Center&#8217;da hesap olu\u015fturmal\u0131s\u0131n\u0131z. Ard\u0131ndan, \u00fcst men\u00fcdeki Ayarlar b\u00f6l\u00fcm\u00fcne giderek Ba\u011fl\u0131 Hesaplar se\u00e7ene\u011fine t\u0131klaman\u0131z gerekiyor. Buradan, Hesab\u0131 Ba\u011fla sekmesi alt\u0131nda Google Ads m\u00fc\u015fteri kimli\u011fi numaran\u0131z\u0131 ekleyerek Ads ba\u011flant\u0131s\u0131 i\u00e7in davet g\u00f6ndermelisiniz. Bu ad\u0131mlar\u0131 tamamlad\u0131ktan sonra, Ads hesab\u0131n\u0131za giri\u015f yap\u0131n ve Ara\u00e7lar &#8211; Ayarlar men\u00fcs\u00fcnden Ba\u011fl\u0131 Hesaplar b\u00f6l\u00fcm\u00fcndeki gelen daveti onaylay\u0131n. Bu i\u015flemleri ger\u00e7ekle\u015ftirdikten sonra, Merchant Center ile Ads hesab\u0131n\u0131z ba\u015far\u0131yla birbirine ba\u011flanm\u0131\u015f olacak.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/RMndCO6KIDg?si=6qt-iNyfcbs44dkK\" width=\"600\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<h1 class=\"num\">Merchant Center Feed Arac\u0131l\u0131\u011f\u0131 ile \u00dcr\u00fcnleri Y\u00fcklemek ve G\u00fcncellemek<\/h1>\n<p>Merchant Center&#8217;a \u00fcr\u00fcnlerinizi manuel olarak ekleyebilece\u011finiz gibi, e-ticaret sitenizin sa\u011flad\u0131\u011f\u0131 bir feed ile dinamik bir \u015fekilde y\u00fcklemeniz de m\u00fcmk\u00fcnd\u00fcr. Bu y\u00f6ntemle, \u00fcr\u00fcnleriniz sa\u011flanan feed \u00fczerinden otomatik olarak g\u00fcncellenecek ve yeni eklenen \u00fcr\u00fcnler otomatik olarak Google&#8217;\u0131n veritaban\u0131na i\u015flenecektir. Do\u011fru bir feed dosyas\u0131 sa\u011flad\u0131\u011f\u0131n\u0131z takdirde, \u00fcr\u00fcnlerinizi Google Merchant Center&#8217;a otomatik olarak y\u00fckleyebilir ve g\u00fcnl\u00fck stok ve fiyat g\u00fcncellemelerini de otomatik olarak ger\u00e7ekle\u015ftirebilirsiniz. Ayr\u0131ca, yeni ekledi\u011finiz \u00fcr\u00fcnler de sistem taraf\u0131ndan otomatik olarak tan\u0131mlanacakt\u0131r.<\/p>\n<p>Merchant Center&#8217;a feed tan\u0131mlamak i\u00e7in, sol men\u00fcdeki \u00dcr\u00fcnler b\u00f6l\u00fcm\u00fc alt\u0131nda Feed&#8217;ler&#8217;e t\u0131klaman\u0131z gerekmektedir. Ard\u0131ndan, + i\u015faretine t\u0131klayarak yeni bir feed olu\u015fturabilirsiniz. Sat\u0131\u015f yap\u0131lan \u00fclke ve dil se\u00e7eneklerini belirledikten sonra, hedef olarak al\u0131\u015fveri\u015f reklamlar\u0131 ve \u00fccretsiz listelemeleri se\u00e7melisiniz. \u00dcr\u00fcnleriniz Google politikalar\u0131na uygunsa, al\u0131\u015fveri\u015f reklamlar\u0131 yan\u0131 s\u0131ra \u00fccretsiz listelemelerde de g\u00f6r\u00fcnt\u00fclenecektir.<\/p>\n<p>Daha sonra, feedinize bir isim verip, nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 se\u00e7melisiniz. Planl\u0131 getirme se\u00e7ene\u011fini tercih ederek i\u015flemlere devam edebilirsiniz. Dosyan\u0131za bir isim vermek, getirme s\u0131kl\u0131\u011f\u0131n\u0131 (genellikle g\u00fcnl\u00fck \u00f6nerilir), getirme saati ve saat dilimini belirlemeniz gerekmektedir. Dosya URL&#8217;si alan\u0131na e-ticaret altyap\u0131 sa\u011flay\u0131c\u0131n\u0131z\u0131n size verdi\u011fi URL&#8217;yi girmelisiniz. E\u011fer feed \u015fifre korumal\u0131ysa, kullan\u0131c\u0131 ad\u0131 ve \u015fifreyi de girmelisiniz. \u015eifre korumas\u0131 yoksa bu alanlar\u0131 bo\u015f b\u0131rakabilirsiniz. Feed olu\u015ftur d\u00fc\u011fmesine bast\u0131ktan sonra, \u00fcr\u00fcnleriniz belirli bir s\u00fcre i\u00e7inde Merchant Center&#8217;a y\u00fcklenecektir.<\/p>\n<p>Sa\u011flanan feed, \u00fcr\u00fcn numaras\u0131, ad\u0131, detaylar\u0131, fiyat\u0131, para birimi, barkod numaras\u0131, stok durumu, \u00fcr\u00fcn g\u00f6rseli ve URL gibi verileri i\u00e7erecektir.<\/p>\n<h3 class=\"o\">Bu Feed Hangi Verileri Sa\u011flar?<\/h3>\n<ul>\n<li>\u00dcr\u00fcn Numaras\u0131<\/li>\n<li>\u00dcr\u00fcn Ad\u0131<\/li>\n<li>\u00dcr\u00fcn Detay\u0131<\/li>\n<li>Fiyat<\/li>\n<li>Para Birimi<\/li>\n<li>Barkod Numaras\u0131<\/li>\n<li>Stok Durumu<\/li>\n<li>\u00dcr\u00fcn G\u00f6rseli<\/li>\n<li>\u00dcr\u00fcn Url&#8217;si<\/li>\n<\/ul>\n<h2 class=\"num\">\u00dcr\u00fcnlerin Onaylanmas\u0131<\/h2>\n<p>Feed ile sa\u011flanan \u00fcr\u00fcnleriniz, genellikle 1-2 g\u00fcn i\u00e7inde Merchant Center hesab\u0131n\u0131zda g\u00f6r\u00fcnt\u00fclenecektir. \u00dcr\u00fcnleriniz Google politikalar\u0131na uygunsa, onaylanacak ve uygun olmayanlar ise onaylanmayacakt\u0131r. Sol taraftaki \u00dcr\u00fcnler sekmesinin alt\u0131ndaki Te\u015fhis b\u00f6l\u00fcm\u00fcnden onaylanan ve onaylanmayan \u00fcr\u00fcnlerinizi g\u00f6r\u00fcnt\u00fcleyebilirsiniz. Onaylanmayan \u00fcr\u00fcnlerinizin neden onaylanmad\u0131\u011f\u0131n\u0131 da ayn\u0131 b\u00f6l\u00fcmden g\u00f6rebilir ve gerekli d\u00fczenleme ve g\u00fcncellemeleri yapabilirsiniz. Bu \u015fekilde, \u00fcr\u00fcnlerinizin Google politikalar\u0131na uygunlu\u011funu kontrol ederek, etkili bir \u015fekilde y\u00f6netimini sa\u011flayabilirsiniz.<\/p>\n<h2 class=\"num\">Onaylanmayan \u00dcr\u00fcnler i\u00e7in Sebepler<\/h2>\n<p>\u00dcr\u00fcnlerinizin Merchant Center taraf\u0131ndan onaylanmamas\u0131na sebep olabilecek bir\u00e7ok neden vard\u0131r. \u00d6rne\u011fin, \u00fcr\u00fcne ait bir barkod numaras\u0131n\u0131n olmamas\u0131, resim URL&#8217;sinin yanl\u0131\u015f veya bozuk olmas\u0131, \u00fcr\u00fcn resminin \u00e7ok k\u00fc\u00e7\u00fck veya d\u00fc\u015f\u00fck kalitede olmas\u0131 gibi durumlar bu nedenler aras\u0131nda yer al\u0131r. Ayr\u0131ca, Google reklamc\u0131l\u0131k politikalar\u0131na uygun olmayan \u00fcr\u00fcnlerin eklenmesi de onaylanmayacakt\u0131r. Te\u015fhis b\u00f6l\u00fcm\u00fcnden \u00fcr\u00fcn\u00fcn\u00fczle ilgili geli\u015fmeleri inceleyerek, hangi konular\u0131n d\u00fczeltilmesi gerekti\u011fi konusunda fikir edinebilirsiniz. Bu \u015fekilde, \u00fcr\u00fcnlerinizin onaylanmas\u0131 i\u00e7in gereken d\u00fczenlemeleri yapabilir ve uygun hale getirebilirsiniz.<\/p>\n<h2 class=\"num\">Google Ads Al\u0131\u015fveri\u015f Reklamlar\u0131<\/h2>\n<p>Al\u0131\u015fveri\u015f reklamlar\u0131, kullan\u0131c\u0131lara resim, ba\u015fl\u0131k ve fiyat gibi \u00fcr\u00fcn bilgilerini g\u00f6steren ve Google arama sonu\u00e7lar\u0131 sayfas\u0131nda al\u0131\u015fveri\u015f sekmesi alt\u0131nda yer alan bir reklam t\u00fcr\u00fcd\u00fcr. 2021 y\u0131l\u0131na kadar olduk\u00e7a pop\u00fcler olan bu reklam t\u00fcr\u00fc, kullan\u0131c\u0131lar\u0131n ilgisini \u00e7ekmekte ve etkili sonu\u00e7lar elde etmektedir. Ancak, 2021 y\u0131l\u0131nda kullan\u0131ma sunulan Maksimum Performans kampanyalar\u0131yla birlikte, al\u0131\u015fveri\u015f reklamlar\u0131 yerine bu yeni kampanya t\u00fcr\u00fcn\u00fc kullanman\u0131n daha do\u011fru bir se\u00e7enek oldu\u011fu g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Maksimum Performans kampanyalar\u0131, Google&#8217;\u0131n t\u00fcm reklam alanlar\u0131n\u0131 tek bir kampanya alt\u0131nda sunarak, al\u0131\u015fveri\u015f reklamlar\u0131n\u0131 da i\u00e7ermektedir. Dolay\u0131s\u0131yla, Google Ads \u00fczerinde al\u0131\u015fveri\u015f kampanyas\u0131 olu\u015fturmaya \u00e7al\u0131\u015fanlar\u0131n Maksimum Performans kampanyas\u0131na ge\u00e7meleri \u00f6nerilmektedir.<\/p>\n<p>G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re, al\u0131\u015fveri\u015f reklamlar\u0131n\u0131n yerini bu yeni kampanya t\u00fcr\u00fc alacak gibi g\u00f6r\u00fcnmektedir. Takip etti\u011fim veya e\u011fitim verdi\u011fim bir\u00e7ok hesap \u00fczerinde, e-ticaret sitelerinin Maksimum Performans kampanyas\u0131 i\u00e7inde al\u0131\u015fveri\u015f reklamlar\u0131n\u0131 kullanarak ba\u015far\u0131l\u0131 sonu\u00e7lar elde etti\u011fine \u015fahit oldum. Ancak, bu sonu\u00e7lar\u0131 elde edebilmek i\u00e7in reklamlar\u0131n \u00f6zenle kurulmas\u0131 ve s\u00fcrekli olarak takip edilmesi gerekmektedir.<\/p>\n<h2 class=\"num\">Maksimum Performans Kampanyas\u0131 Nedir?<\/h2>\n<p>2021 y\u0131l\u0131nda Google taraf\u0131ndan sunulan ve arama a\u011f\u0131, g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar, video reklamlar, Gmail reklamlar\u0131, al\u0131\u015fveri\u015f reklamlar\u0131 gibi t\u00fcm reklam mecralar\u0131n\u0131 i\u00e7eren bir kampanya t\u00fcr\u00fc, otomatik teklif t\u00fcr\u00fc ile daha fazla d\u00f6n\u00fc\u015f\u00fcm elde etmeyi hedeflemektedir. \u00d6zellikle e-ticaret siteleri i\u00e7in \u00f6nemli olan bu kampanya t\u00fcr\u00fc, al\u0131\u015fveri\u015f reklamlar\u0131n\u0131 da i\u00e7ermesi nedeniyle 2022&#8217;nin ilk 6 ay\u0131nda \u00f6nemli d\u00f6n\u00fc\u015f\u00fcmler sa\u011flam\u0131\u015ft\u0131r. Bu konuda bir\u00e7ok kez payla\u015ft\u0131\u011f\u0131m deneyimlerime dayanarak, Google Ads reklamlar\u0131n\u0131 kullanan e-ticaret sitelerinin \u00fcr\u00fcnlerini mutlaka Merchant Center&#8217;a kaydettirmelerini ve maksimum performans kampanyalar\u0131 i\u00e7inde al\u0131\u015fveri\u015f reklamlar\u0131n\u0131 da kullanmalar\u0131n\u0131 \u015fiddetle \u00f6neriyorum.<\/p>\n<h2 class=\"num\">E-ticaret ve Maksimum Performans Kampanyalar\u0131<\/h2>\n<p>Son d\u00f6nemde dan\u0131\u015fmanl\u0131k veya e\u011fitim verdi\u011fim bir\u00e7ok e-ticaret hesab\u0131 \u00fczerinde Maksimum Performans kampanyalar\u0131n\u0131 test etme f\u0131rsat\u0131 buldum. Bu deneyimlerimden edindi\u011fim izlenimlere g\u00f6re, bu yeni kampanya t\u00fcr\u00fc, hem al\u0131\u015fveri\u015f reklamlar\u0131 hem de arama a\u011f\u0131 reklamlar\u0131na g\u00f6re daha verimli ve etkili sonu\u00e7lar sa\u011flamaktad\u0131r. E-ticaret i\u015fletmesi sahipleriyseniz ve Google reklamlar\u0131n\u0131 kullan\u0131yorsan\u0131z, kesinlikle Maksimum Performans kampanya t\u00fcr\u00fcn\u00fc denemenizi \u00f6neririm.<\/p>\n<h2 class=\"num\">E-ticaret ve Google Ads Stratejisi<\/h2>\n<p>\u015eu anda, yukar\u0131da belirtti\u011fim nedenlerden dolay\u0131, kampanyalar\u0131n\u0131zda Maksimum Performans&#8217;a \u00f6ncelik vermenizi \u00f6neririm. Bunun yan\u0131 s\u0131ra, e-ticaret i\u00e7in arama a\u011f\u0131 ve yeniden pazarlama reklamlar\u0131n\u0131 da kullanman\u0131z\u0131 tavsiye ederim. Ancak, benim onlarca reklam hesab\u0131n\u0131 inceledi\u011fim ve elde etti\u011fim deneyimler, Maksimum Performans reklamlar\u0131n\u0131n di\u011fer kampanya t\u00fcrlerine g\u00f6re \u00f6nemli \u00f6l\u00e7\u00fcde daha verimli oldu\u011funu g\u00f6steriyor.<\/p>\n<h2 class=\"num\">Google Ads Kendim Y\u00f6netebilir miyim?<\/h2>\n<p>Google Ads konusunda bir\u00e7ok kaynaktan faydal\u0131 i\u00e7eriklere ula\u015fmak m\u00fcmk\u00fcnd\u00fcr, ancak maalesef kafa kar\u0131\u015ft\u0131r\u0131c\u0131, g\u00fcncel olmayan ve hatal\u0131 bilgilere de maruz kalabilirsiniz. Uzun y\u0131llard\u0131r Google reklamlar\u0131n\u0131 kullanan hesaplar\u0131 inceledi\u011fim, dan\u0131\u015fmanl\u0131k verdi\u011fim ve e\u011fitimler d\u00fczenledi\u011fim pek \u00e7ok durumda, yanl\u0131\u015f y\u00f6netim veya d\u00fczenli takip eksikli\u011fi nedeniyle b\u00fcy\u00fck b\u00fct\u00e7elerin bo\u015fa harcand\u0131\u011f\u0131n\u0131 ve beklenen geri d\u00f6n\u00fc\u015f\u00fcm\u00fcn al\u0131namad\u0131\u011f\u0131n\u0131 g\u00f6zlemlemekteyim. Do\u011fru bilinen yanl\u0131\u015flar nedeniyle, reklamverenler y\u0131llar boyunca Google Ads&#8217;ten istenilen verimi alamam\u0131\u015f ve platformdaki de\u011fi\u015fimlere uyum sa\u011flamakta zorlanm\u0131\u015flard\u0131r. Bu nedenle, reklamlar\u0131n\u0131z\u0131n do\u011fru bir \u015fekilde kurulmas\u0131 kadar, do\u011fru bir \u015fekilde takip edilmesi de reklamlar\u0131n etkinli\u011fi a\u00e7\u0131s\u0131ndan son derece \u00f6nemlidir.<\/p>\n<article>Google Ads her ge\u00e7en g\u00fcn rekabeti y\u00fckselen olduk\u00e7a verimli fakat bir o kadar da zor bir dijital reklam alan\u0131 olmu\u015ftur. Bu y\u00fczden reklamlar ile g\u00fcnl\u00fck ilgilenme vaktiniz, bilginiz yoksa bu konuda profesyonel bir dan\u0131\u015fmanl\u0131k hizmeti alman\u0131z\u0131 \u00f6neririz. Bu konu i\u00e7in ay\u0131racak vaktiniz varsa da bir profesyonelden Google Ads e\u011fitimi alarak \u00e7al\u0131\u015fmalara ba\u015flaman\u0131z\u0131 \u00f6neririz.<\/article>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret i\u015fletmeleri i\u00e7in Google Ads al\u0131\u015fveri\u015f reklamlar\u0131, pazarlama stratejilerinde olduk\u00e7a etkili bir ara\u00e7t\u0131r. \u00d6zellikle son zamanlarda Google&#8217;\u0131n sunmu\u015f oldu\u011fu Maksimum Performans kampanya t\u00fcr\u00fc, al\u0131\u015fveri\u015f reklamlar\u0131n\u0131n etkinli\u011fini art\u0131rmada \u00f6nemli bir rol oynamaktad\u0131r. E\u011fer bir e-ticaret siteniz varsa ve \u00fcr\u00fcnlerinizi Google al\u0131\u015fveri\u015f reklamlar\u0131nda sergilemek istiyorsan\u0131z, yapman\u0131z gereken baz\u0131 ad\u0131mlar bulunmaktad\u0131r. Bu s\u00fcreci ad\u0131m ad\u0131m anlatarak, \u00fcr\u00fcnlerinizi Google [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makaleler"],"acf":[],"_links":{"self":[{"href":"https:\/\/3dmedya.com\/wp-json\/wp\/v2\/posts\/15234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3dmedya.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3dmedya.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3dmedya.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/3dmedya.com\/wp-json\/wp\/v2\/comments?post=15234"}],"version-history":[{"count":6,"href":"https:\/\/3dmedya.com\/wp-json\/wp\/v2\/posts\/15234\/revisions"}],"predecessor-version":[{"id":15245,"href":"https:\/\/3dmedya.com\/wp-json\/wp\/v2\/posts\/15234\/revisions\/15245"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3dmedya.com\/wp-json\/wp\/v2\/media\/15241"}],"wp:attachment":[{"href":"https:\/\/3dmedya.com\/wp-json\/wp\/v2\/media?parent=15234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3dmedya.com\/wp-json\/wp\/v2\/categories?post=15234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3dmedya.com\/wp-json\/wp\/v2\/tags?post=15234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}