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{"id":14467,"date":"2023-12-12T10:00:18","date_gmt":"2023-12-12T10:00:18","guid":{"rendered":"https:\/\/3dmedya.com\/?p=14467"},"modified":"2023-12-12T10:48:55","modified_gmt":"2023-12-12T10:48:55","slug":"google-ads-sikca-sorulan-sorular","status":"publish","type":"post","link":"https:\/\/3dmedya.com\/google-ads-sikca-sorulan-sorular\/","title":{"rendered":"Google Ads S\u0131k\u00e7a Sorulan Sorular"},"content":{"rendered":"

Google Ads S\u0131k\u00e7a Sorulan Sorular\u0131 Burada Bulabilirsiniz! \u0130htiyac\u0131n\u0131z olan cevaplar ve ipu\u00e7lar\u0131, Google Ads kullan\u0131m\u0131 hakk\u0131nda merak etti\u011finiz her \u015fey burada. Detayl\u0131 bilgiler a\u015fa\u011f\u0131da;<\/p>\n

Google Ads Kampanya Olu\u015ftururken Hangi Hedef Se\u00e7ilmeli?<\/h1>\n

Google Ads kampanya olu\u015ftururken, hedef se\u00e7imi \u00f6nemli bir ad\u0131md\u0131r ve kampanya amac\u0131n\u0131z\u0131 belirlemeye yard\u0131mc\u0131 olur. Hangi hedefin se\u00e7ilece\u011fi, reklamverenin ama\u00e7lar\u0131na ve kampanyan\u0131n \u00f6nceliklerine ba\u011fl\u0131 olarak de\u011fi\u015febilir. \u0130\u015fte baz\u0131 hedef se\u00e7enekleri ve bunlar\u0131n ne t\u00fcr kampanyalara uygun oldu\u011fu:<\/p>\n

    \n
  1. Trafik:<\/strong> Web sitenize daha fazla ziyaret\u00e7i \u00e7ekmek istedi\u011finizde bu hedefi se\u00e7ebilirsiniz. Bu se\u00e7enek, reklamlar\u0131n\u0131z\u0131n daha fazla t\u0131klama almas\u0131na odaklan\u0131r.<\/li>\n
  2. Leads (Potansiyel M\u00fc\u015fteri):<\/strong> M\u00fc\u015fteri ileti\u015fim bilgilerini (ad, e-posta, telefon numaras\u0131 vb.) toplamak istedi\u011finizde veya bir form doldurtmak istedi\u011finizde bu hedefi se\u00e7ebilirsiniz.<\/li>\n
  3. D\u00f6n\u00fc\u015f\u00fcm:<\/strong> Sat\u0131n alma, kay\u0131t olma, indirme gibi belirli bir hedefe ula\u015fma konusunda odaklanmak istedi\u011finizde bu hedefi se\u00e7ebilirsiniz. Bu se\u00e7enek, belirli bir eylemi ger\u00e7ekle\u015ftiren kullan\u0131c\u0131lar\u0131 hedefler.<\/li>\n
  4. \u00dcr\u00fcn ve Marka Fark\u0131ndal\u0131\u011f\u0131:<\/strong> \u00dcr\u00fcnlerinizi veya markan\u0131z\u0131 daha geni\u015f bir kitleye tan\u0131tmak i\u00e7in bu hedefi se\u00e7ebilirsiniz. Reklamlar\u0131n\u0131z\u0131n g\u00f6r\u00fcnt\u00fclenme say\u0131s\u0131n\u0131 ve marka bilinirli\u011fini art\u0131rmak i\u00e7in idealdir.<\/li>\n
  5. Yeniden Pazarlama:<\/strong> Web sitenizi daha \u00f6nce ziyaret etmi\u015f olan kullan\u0131c\u0131lar\u0131 tekrar hedeflemek i\u00e7in bu hedefi se\u00e7ebilirsiniz. Bu se\u00e7enek, \u00f6nceki ziyaret\u00e7ileri tekrar sitenize \u00e7ekmeye odaklan\u0131r.<\/li>\n<\/ol>\n

    Hedef se\u00e7imini, kampanyan\u0131n amac\u0131na, b\u00fct\u00e7esine, hedef kitleye ve \u00f6l\u00e7\u00fcmleme ama\u00e7lar\u0131na g\u00f6re yapmal\u0131s\u0131n\u0131z. Se\u00e7ilen hedef, reklam stratejinizi \u015fekillendirir ve kampanya performans\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in kullan\u0131l\u0131r. Kampanyan\u0131z\u0131n hedeflerine en uygun se\u00e7ene\u011fi belirlemek, kampanyan\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 etkileyebilir.<\/p>\n

    Hangi Teklif Stratejisi Kullan\u0131lmal\u0131?<\/h1>\n

    Google Ads’ta hangi teklif stratejisinin kullan\u0131lmas\u0131 gerekti\u011fi, reklamverenin hedeflerine, b\u00fct\u00e7esine ve kampanya t\u00fcr\u00fcne g\u00f6re de\u011fi\u015febilir. \u0130\u015fte baz\u0131 teklif stratejileri ve uygun olduklar\u0131 durumlar:<\/p>\n

      \n
    1. \u0130dareli Harcama (Smart Bidding):<\/strong> Bu strateji, otomatik teklif verme y\u00f6ntemlerini kullanarak reklamverenin belirledi\u011fi hedeflere en uygun teklifi vermeyi hedefler. Hedefler, d\u00f6n\u00fc\u015f\u00fcm, d\u00f6n\u00fc\u015f\u00fcm de\u011feri, hedef ROAS (Yat\u0131r\u0131m Getirisi), hedef CPA (Maliyet Ba\u015f\u0131na D\u00f6n\u00fc\u015f\u00fcm) gibi \u00f6l\u00e7\u00fcmler olabilir.<\/li>\n
    2. Manuel Teklif Verme:<\/strong> Reklamverenler, belirli bir teklif stratejisi yerine teklifleri kendileri manuel olarak ayarlamay\u0131 tercih edebilirler. Bu se\u00e7enek, daha fazla kontrol ve \u00f6zelle\u015ftirme imkan\u0131 sa\u011flar. Ancak, zaman al\u0131c\u0131 olabilir ve stratejiyi etkili bir \u015fekilde y\u00f6netmek i\u00e7in dikkat gerektirir.<\/li>\n
    3. D\u00f6n\u00fc\u015f\u00fcm Optimizasyonu:<\/strong> Bu strateji, reklamverenin belirli bir d\u00f6n\u00fc\u015f\u00fcm hedefine ula\u015fma olas\u0131l\u0131\u011f\u0131n\u0131 en y\u00fcksek d\u00fczeye \u00e7\u0131karmay\u0131 ama\u00e7lar. Google, d\u00f6n\u00fc\u015f\u00fcm optimizasyonu i\u00e7in teklifleri otomatik olarak ayarlar.<\/li>\n
    4. Maksimum T\u0131klama:<\/strong> Reklamverenler, belirli bir b\u00fct\u00e7eyle en fazla t\u0131klama almay\u0131 hedeflerken bu stratejiyi se\u00e7ebilirler. Google, maksimum t\u0131klama stratejisiyle kampanya b\u00fct\u00e7esini en iyi \u015fekilde kullanarak t\u0131klama say\u0131s\u0131n\u0131 art\u0131rmay\u0131 hedefler.<\/li>\n
    5. D\u00f6n\u00fc\u015f\u00fcm Odakl\u0131 Teklifler:<\/strong> Reklamverenler, belirli bir d\u00f6n\u00fc\u015f\u00fcm miktar\u0131n\u0131 elde etmeyi hedeflerken bu stratejiyi se\u00e7ebilirler. Bu, belirli bir d\u00f6n\u00fc\u015f\u00fcm hedefini kar\u015f\u0131lamaya y\u00f6nelik teklifleri optimize etmeyi ama\u00e7lar.<\/li>\n<\/ol>\n

      Hangi teklif stratejisinin kullan\u0131laca\u011f\u0131, reklamverenin hedeflerine, b\u00fct\u00e7esine, sekt\u00f6r\u00fcne ve kampanya tipine ba\u011fl\u0131d\u0131r. Teklif stratejisi se\u00e7imi, reklam performans\u0131n\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkileyebilir, bu nedenle do\u011fru stratejiyi belirlemek \u00f6nemlidir. Bu karar\u0131 verirken testler yapmak, veri analizi yapmak ve performans\u0131 d\u00fczenli olarak izlemek faydal\u0131 olabilir.<\/p>\n

      Google Ads’ta Hangi Anahtar Kelime E\u015fleme T\u00fcr\u00fc En Uygun?<\/h1>\n

      Anahtar kelime e\u015fleme t\u00fcrleri, Google Ads<\/strong><\/a>‘ta reklamlar\u0131n\u0131z\u0131n ne t\u00fcr arama sorgular\u0131nda g\u00f6sterilece\u011fini belirler. Hangi e\u015fleme t\u00fcr\u00fcn\u00fcn kullan\u0131laca\u011f\u0131, reklamverenin hedeflerine, b\u00fct\u00e7esine ve hedef kitleye g\u00f6re de\u011fi\u015febilir. \u0130\u015fte yayg\u0131n olarak kullan\u0131lan anahtar kelime e\u015fleme t\u00fcrleri ve kullan\u0131m durumlar\u0131:<\/p>\n

        \n
      1. Tam E\u015fleme (Exact Match):<\/strong> Anahtar kelimenin tam olarak ayn\u0131s\u0131n\u0131 i\u00e7eren arama sorgular\u0131nda g\u00f6sterilir. \u00d6rne\u011fin, [mavi elbise] tam e\u015fleme anahtar kelimesi, yaln\u0131zca “mavi elbise” ifadesini i\u00e7eren aramalarda g\u00f6r\u00fcnt\u00fclenir.<\/li>\n
      2. Fazla Kelime E\u015fleme (Phrase Match):<\/strong> Anahtar kelime, belirli bir s\u0131ra ile arama sorgusunda ge\u00e7iyorsa g\u00f6sterilir. \u00d6rne\u011fin, “mavi elbise” ifadesi i\u00e7eren aramalarda g\u00f6r\u00fcnt\u00fclenir, ancak s\u0131ralama veya ek kelime eklenirse g\u00f6sterilmeyebilir.<\/li>\n
      3. Geni\u015f E\u015fleme (Broad Match):<\/strong> Anahtar kelimeyle ilgili anlam ta\u015f\u0131yan farkl\u0131 varyasyonlar i\u00e7eren arama sorgular\u0131nda g\u00f6sterilir. \u00d6rne\u011fin, mavi elbise ile ilgili farkl\u0131 kelimeler i\u00e7eren aramalarda g\u00f6sterilebilir.<\/li>\n
      4. Geni\u015f E\u015fleme D\u00f6n\u00fc\u015f\u00fcml\u00fc (Broad Match Modifier):<\/strong> Belirli kelimelerin ge\u00e7mesini istedi\u011finizde kullan\u0131l\u0131r. “+” i\u015faretiyle i\u015faretlenmi\u015f kelimeler arama sorgusunda ge\u00e7ti\u011finde g\u00f6sterilir. \u00d6rne\u011fin, +mavi elbise ifadesi, “mavi” kelimesinin ge\u00e7ti\u011fi aramalarda g\u00f6sterilebilir.<\/li>\n<\/ol>\n

        Hangi e\u015fleme t\u00fcr\u00fcn\u00fcn kullan\u0131laca\u011f\u0131, reklamverenin hedeflerine, b\u00fct\u00e7esine ve reklam stratejisine ba\u011fl\u0131d\u0131r. Anahtar kelime e\u015fleme stratejisi belirlenirken, hedeflenen kitleyi, anahtar kelimenin do\u011fru \u015fekilde hedeflemesini ve reklam b\u00fct\u00e7esini g\u00f6z \u00f6n\u00fcnde bulundurmak \u00f6nemlidir. E\u015fleme t\u00fcrlerini karar verirken dikkatlice se\u00e7mek, reklam performans\u0131n\u0131z\u0131 optimize etmenize yard\u0131mc\u0131 olabilir.<\/p>\n

        D\u00f6n\u00fc\u015f\u00fcm \u0130zleme: Reklam Stratejisi \u0130\u00e7in Neden \u00d6nemlidir?<\/h1>\n

        D\u00f6n\u00fc\u015f\u00fcm izleme, reklamlar\u0131n etkinli\u011fini \u00f6l\u00e7mek ve ba\u015far\u0131l\u0131 kampanyalar i\u00e7in veri toplamak i\u00e7in kritik bir ara\u00e7t\u0131r. Neden mi \u00f6nemlidir?<\/p>\n

        D\u00f6n\u00fc\u015f\u00fcm, bir web sitesi ziyaret\u00e7isinin istenilen eylemi ger\u00e7ekle\u015ftirmesi anlam\u0131na gelir: bir \u00fcr\u00fcn sat\u0131n alma, bir form doldurma, bir abonelik yapma gibi. \u0130\u015fte d\u00f6n\u00fc\u015f\u00fcm izlemenin \u00f6nemli olmas\u0131n\u0131n baz\u0131 nedenleri:<\/p>\n

          \n
        1. Etkinlik \u00d6l\u00e7\u00fcm\u00fc:<\/strong> Hangi reklamlar\u0131n ve anahtar kelimelerin d\u00f6n\u00fc\u015f\u00fcme d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6rmek, hangi stratejilerin i\u015fe yarad\u0131\u011f\u0131n\u0131 anlamak i\u00e7in kritiktir. Bu, b\u00fct\u00e7eyi do\u011fru \u015fekilde y\u00f6nlendirmenize ve ba\u015far\u0131l\u0131 kampanyalar\u0131 belirlemenize yard\u0131mc\u0131 olur.<\/li>\n
        2. Maliyet-Etki Analizi:<\/strong> D\u00f6n\u00fc\u015f\u00fcm izleme, her bir d\u00f6n\u00fc\u015f\u00fcm i\u00e7in ne kadar \u00f6deme yap\u0131ld\u0131\u011f\u0131n\u0131 \u00f6l\u00e7menizi sa\u011flar. Bu, yat\u0131r\u0131m getirisi (ROI) hesaplama ve reklam b\u00fct\u00e7esini daha etkin bir \u015fekilde y\u00f6netme konusunda \u00f6nemlidir.<\/li>\n
        3. Optimizasyon \u0130mkan\u0131:<\/strong> D\u00f6n\u00fc\u015f\u00fcm verileri, reklam kampanyalar\u0131n\u0131z\u0131 s\u00fcrekli olarak iyile\u015ftirmenize olanak tan\u0131r. Hangi anahtar kelimelerin veya reklamlar\u0131n daha iyi performans g\u00f6sterdi\u011fini belirleyerek, stratejilerinizi optimize edebilirsiniz.<\/li>\n
        4. Hedef Belirleme:<\/strong> D\u00f6n\u00fc\u015f\u00fcm izleme, belirli hedeflere ula\u015fma s\u00fcrecini \u00f6l\u00e7menizi sa\u011flar. Bu, reklam stratejisinin hedeflenen d\u00f6n\u00fc\u015f\u00fcmlere ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in \u00f6nemlidir.<\/li>\n<\/ol>\n

          D\u00f6n\u00fc\u015f\u00fcm izleme, reklam b\u00fct\u00e7esinin verimli kullan\u0131lmas\u0131n\u0131 sa\u011flar ve reklam stratejilerini daha verimli hale getirerek ba\u015far\u0131ya ula\u015fman\u0131za yard\u0131mc\u0131 olur. Bu verileri izlemek ve analiz etmek, reklam kampanyalar\u0131n\u0131z\u0131 optimize etmenin anahtar\u0131d\u0131r.<\/p>\n

          Hesap Ask\u0131ya Al\u0131nmas\u0131yla \u0130lgili Sorunlar ve \u00c7\u00f6z\u00fcmler<\/h1>\n

          Google Ads hesab\u0131n\u0131n ask\u0131ya al\u0131nmas\u0131<\/a><\/strong>, reklamverenlerin kar\u015f\u0131la\u015fabilece\u011fi ciddi bir sorundur. Bu durum, hesab\u0131n belirli bir s\u00fcre i\u00e7in kullan\u0131lamaz hale gelmesine neden olabilir. Peki, bu sorunlarla ba\u015fa \u00e7\u0131kmak i\u00e7in neler yap\u0131labilir?<\/p>\n

            \n
          1. Politika \u0130hlali Sorunlar\u0131:<\/strong> Hesap ask\u0131ya alma genellikle Google Ads politikalar\u0131n\u0131n ihlali sonucunda olabilir. \u0130\u00e7erik, hedeflenen kitle veya reklam d\u00fczenlemeleri gibi politika ihlallerini g\u00f6zden ge\u00e7irin ve d\u00fczeltmeler yap\u0131n.<\/li>\n
          2. Hesap Onay\u0131 ve Do\u011frulama:<\/strong> Kimlik do\u011frulama veya \u00f6deme bilgileri eksik veya yanl\u0131\u015fsa hesap ask\u0131ya al\u0131nabilir. Bu durumda eksik bilgileri tamamlay\u0131n veya Google’\u0131n do\u011frulama s\u00fcrecini takip edin.<\/li>\n
          3. Destek Hatt\u0131yla \u0130leti\u015fim:<\/strong> Hesab\u0131n\u0131z\u0131n neden ask\u0131ya al\u0131nd\u0131\u011f\u0131n\u0131 anlamak ve \u00e7\u00f6z\u00fcm bulmak i\u00e7in Google Ads destek ekibiyle ileti\u015fime ge\u00e7in. Sorunun kayna\u011f\u0131n\u0131 \u00f6\u011frenmek ve gerekli d\u00fczeltmeleri yapmak \u00f6nemlidir.<\/li>\n
          4. D\u00fczeltme ve De\u011fi\u015fiklikler:<\/strong> Google Ads politikalar\u0131n\u0131 ihlal eden i\u00e7erikleri veya uygulamalar\u0131 d\u00fczeltin veya kald\u0131r\u0131n. Hesab\u0131n\u0131z\u0131 tekrar etkinle\u015ftirmek i\u00e7in gerekli d\u00fczenlemeleri yap\u0131n.<\/li>\n
          5. Yeniden De\u011ferlendirme \u0130ste\u011fi:<\/strong> Gerekli d\u00fczeltmeleri yapt\u0131ktan sonra, Google’a hesab\u0131n\u0131z\u0131n yeniden de\u011ferlendirilmesi i\u00e7in bir ba\u015fvuru yap\u0131n. Bu s\u00fcre\u00e7te sab\u0131rl\u0131 olmak \u00f6nemlidir.<\/li>\n<\/ol>\n

            Hesab\u0131n ask\u0131ya al\u0131nmas\u0131yla ilgili sorunlar\u0131 \u00e7\u00f6zmek zaman alabilir ve dikkatlice yap\u0131lmas\u0131 gereken ad\u0131mlar i\u00e7erebilir. Google Ads politikalar\u0131n\u0131 anlamak ve uygulamak, hesab\u0131n do\u011fru \u015fekilde \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in \u00f6nemlidir.<\/p>\n