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{"id":11935,"date":"2023-04-21T08:08:08","date_gmt":"2023-04-21T08:08:08","guid":{"rendered":"https:\/\/favdevs.com\/demos\/wp\/techza\/?page_id=11935"},"modified":"2024-02-26T08:07:53","modified_gmt":"2024-02-26T08:07:53","slug":"google-adwords","status":"publish","type":"page","link":"https:\/\/3dmedya.com\/google-adwords\/","title":{"rendered":"Google Adwords"},"content":{"rendered":"\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google AdWords \u00c7\u00f6z\u00fcm Orta\u011f\u0131n\u0131z<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google AdWords, Google’\u0131n reklam platformudur ve \u015firketlere dijital pazarlama stratejileri y\u00fcr\u00fctmelerine yard\u0131mc\u0131 olur. Bu platform, reklam verenlere web sitelerini, \u00fcr\u00fcnlerini veya hizmetlerini potansiyel m\u00fc\u015fterilere tan\u0131tmak i\u00e7in \u00e7evrimi\u00e7i reklam verme imkan\u0131 sunar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Google AdWords Nedir? Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google AdWords, Google’\u0131n reklam platformudur ve \u015firketlere \u00e7evrimi\u00e7i reklam stratejileri y\u00fcr\u00fctme imkan\u0131 sunar. Bu platform, reklam verenlere web sitelerini, \u00fcr\u00fcnlerini veya hizmetlerini potansiyel m\u00fc\u015fterilere tan\u0131tmak i\u00e7in \u00e7e\u015fitli reklam formatlar\u0131 arac\u0131l\u0131\u011f\u0131yla eri\u015fim sa\u011flar.<\/p>

AdWords’\u00fcn \u00e7al\u0131\u015fma prensibi \u015fu \u015fekildedir:<\/p>

  1. Anahtar Kelime Hedeflemesi: Reklamverenler, belirli anahtar kelimelerle alakal\u0131 olarak potansiyel m\u00fc\u015fterilere eri\u015fmek i\u00e7in reklamlar\u0131n\u0131 optimize ederler. Kullan\u0131c\u0131lar bu anahtar kelimeleri Google’da arama yapt\u0131klar\u0131nda, ilgili reklamlar g\u00f6r\u00fcnt\u00fclenir.<\/li>
  2. Reklam Formatlar\u0131: AdWords, \u00e7e\u015fitli reklam formatlar\u0131 sunar. Bunlar aras\u0131nda metin reklamlar\u0131, g\u00f6rsel reklamlar, video reklamlar\u0131 ve al\u0131\u015fveri\u015f reklamlar\u0131 gibi se\u00e7enekler bulunur. Bu farkl\u0131 formatlar, kullan\u0131c\u0131lar\u0131n farkl\u0131 platformlarda ve farkl\u0131 i\u00e7erik t\u00fcrlerinde reklamlar\u0131 g\u00f6rmesini sa\u011flar.<\/li>
  3. Hedef Kitlenin Belirlenmesi: Reklamverenler, reklamlar\u0131n\u0131 belirli demografik \u00f6zelliklere, co\u011frafi konumlara, kullan\u0131c\u0131 davran\u0131\u015flar\u0131na ve ilgi alanlar\u0131na g\u00f6re hedeflemek i\u00e7in AdWords’\u00fcn sundu\u011fu kapsaml\u0131 hedefleme se\u00e7eneklerinden yararlanabilirler.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Google AdWords Avantajlar\u0131 Nedir?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    1. Reklam T\u00fcrleri:<\/strong><\/p>

      • Arama A\u011f\u0131 Reklamlar\u0131:<\/strong> Kullan\u0131c\u0131lar\u0131n belirli anahtar kelimelerle yapt\u0131klar\u0131 arama sonu\u00e7lar\u0131nda g\u00f6sterilen reklamlar.<\/li>
      • G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar:<\/strong> Google Display Network’te (GDN) yay\u0131nlanan g\u00f6rsel i\u00e7erikli reklamlar.<\/li>
      • Video Reklamlar\u0131:<\/strong> YouTube gibi platformlarda veya GDN’de g\u00f6r\u00fcnt\u00fclenen videolu reklamlar.<\/li>
      • Al\u0131\u015fveri\u015f Reklamlar\u0131:<\/strong> E-ticaret sitelerinde \u00fcr\u00fcnlerin \u00f6zellikleri ve fiyatlar\u0131yla birlikte g\u00f6sterilen reklamlar.<\/li><\/ul><\/li>

      • Hedef Kitlenin Belirlenmesi:<\/strong><\/p>

        • Demografik Hedefleme:<\/strong> Ya\u015f, cinsiyet, gelir d\u00fczeyi gibi demografik \u00f6zelliklere g\u00f6re hedefleme yapma imkan\u0131.<\/li>
        • Co\u011frafi Hedefleme:<\/strong> Belirli b\u00f6lgelere veya \u00fclkelere \u00f6zg\u00fc reklamlar g\u00f6sterme yetene\u011fi.<\/li>
        • \u0130lgilendi\u011fi Konular ve Davran\u0131\u015flar:<\/strong> Kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131, \u00e7evrimi\u00e7i davran\u0131\u015flar\u0131 gibi \u00f6zelliklere g\u00f6re hedefleme.<\/li><\/ul><\/li>

        • Anahtar Kelime Stratejileri:<\/strong><\/p>

          • Relevant Anahtar Kelimeler:<\/strong> \u0130lgili ve etkili anahtar kelimelerin belirlenmesi.<\/li>
          • Arama Hacmi ve Rekabet Analizi:<\/strong> Anahtar kelimelerin arama hacmi ve rekabet d\u00fczeylerinin de\u011ferlendirilmesi.<\/li>
          • Anahtar Kelime Gruplar\u0131:<\/strong> Benzer kelimelerin grupland\u0131r\u0131lmas\u0131 ve reklam kampanyalar\u0131n\u0131n buna g\u00f6re yap\u0131land\u0131r\u0131lmas\u0131.<\/li><\/ul><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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            Mutlu M\u00fc\u015fteriler<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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